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90% of the overall sales were online by 2003. Business Strategy for Easyjet. Environmental 3 4. Stelios hired an expensive brand consultancy and offered them 100,000 to come up with one. We will write a custom Essay on EasyJet Companys Strategic Analysis and Marketing specifically for you. Amsterdam is already one of easyJets most successful network points with more than 3.5 million passengers flying annually to and from 21 destinations. Weaknesses. Figure 1: Revenue of Easyjet. The views of shareholders andmarket perceptions are also communicated to the Board viapresentations by the Head of Investor Relations at least everyquarter. easyJet has an Investor Relations function which runs an active programme of engagement with actual and potential investors based around the financial reporting calendar. Situation analysis present position and industry of EasyJet by use SWOT and PEST model. This will identify its strength, weaknesses, opportunities and threats. Marketing Strategy of EasyJet analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). Passenger delays. Kaas Tailored made over 3500 face shields and 8000 masks for healthcare workers in one day during the COVID-19 outbreak in Mukilteo, Washington, U.S. March 24, 2020. Ansoffs Matrix. Carroll and Bucholtz take a different approach defining. The permitted maximum is 49.5% (see further our announcement dated 23 December 2020 available here) and represents the maximum permitted level of ownership of the Company's shares by non-EU nationals (including UK nationals). Therefore, easyJet plc was able to generate 9.57 per cent in profit from its 2007 sales, but only 3.85 per cent in 2008. Easyjet Plc can conduct market research to understand the supply-demand situation within the industry and prevent overproduction. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. 2, Source: easyJet Financial Accounts 2008, adapted by Sven Elmers. Task 1 Task 1.1 Assessing the mission, vision, goals, objectives and core competencies of EasyJet which influence the strategic planning Strategic planning It is the process of define the strategy, decision making to achieve the set target goal in business. 4Technological 3 3. 2 Customer Analysis of Easyjet Plc. It has quickly become essential for stakeholder engagement exercises and topic mapping while appearing as a keyword in consultant pitches. 21 'The Importance of Operation Management at EasyJet's Airlines'.pdf. Now though were also working on the details of our net zero trajectory. 3.Single model of aircraft reducing training, maintenance and supervisory costs. Moreover, it also extends the guiding and implementation of that strategy. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. 1 Political 2 3. It carries 65 million passengers annually including 12 million business passengers. It is based on the low-cost, no-frills model of the US carrier Southwest. CompetitorsCompetitors BA is the largest UK airline by turnover with 8.99bn (yr ending 31st March 2009), followed by easyJet (2.69bn) and Virgin Atlantic (2.24bn) Although BA is the market leader, the low- cost airlines can affect the decisions the company makes. The carrier will station three Airbus A320s at the airport from spring 2015. PESTEL Analysis 2 3. It is based on the US carrier SouthWest, and is low cost, no-frills model. Freeman used the term stakeholder analysis to remind management that it was in the long-term interests of the company to pay attention to the interests of those who have an impact on or are impacted by the activities of the company. Employees they want high wages and to have a secure job. easyJet has always been hugely focused on fuel efficiency and we have actually decreased fuel intensity by about a third since 2003, and this continues to be a real focus. When you build a stakeholder map, you can easily see who will have the highest level influence over Easyjet Plc. EasyJet s Mission Statement: To provide our customers with safe , good value , point-to-point air services . To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. EasyJet and Balfour Beatty were among four leading UK companies that have been reported to the Financial Reporting Council over their failure to disclose climate change related risks in their annual reports to shareholders. This can be used by Easyjet Plc, and will involve the identification of its internal Strengths (S) and Weaknesses (W) followed by the identification of the Opportunities (O) and Threats (T) it faces in its extensivelyrnal business environment. This report will provide a detailed analysis of EasyJets current corporate appraisal or SWOT analysis. When it comes down to it, the feasibility portion of the SAF strategy model is really the make or break of any chosen strategy. First choice brand and increasing customer loyalty. 1.716%. 7797 Words. COVID-19 is a litmus test for stakeholder capitalism. Easyjet Competitive Analysis. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. The carbon offsetting projects were supporting include: Forest regeneration in South America and Africa. It will be carried out through two exclusive parts. Thursday 8 October 2020 16:05, UK. Make a list of the issues/problems you face. Over the years Easyjet Plc has redefined the ways of doing business in Consumer Services. Easyjet Analysis. Despite the global recession the Easyjet is making significant profits. Satisfactory Essays. 2Economic 3 3. Harvard University. The main objective is to study EasyJets successful e-marketing campaigns. Forests in South America and Africa are a habitat for flora and fauna, able to absorb carbon dioxide from the atmosphere and help to control global CO2 emissions. The above diagram has demonstrates that Easyjets revenue is increasing day to day, for example in 2008 its revenue was 2363 million, therefore, stockholders, and investors will be interested to invest in this recessionary period though its share price has decreasing. 3. Our Promise. easyJet plc is a United Kingdom-based company, which is engaged in airline business. 2External Analysis 4 5. This was much higher than the other airlines based on a permanent discount. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). The Company operates low-cost European point-to-point airline. 9. The strategies will be more effective if the company understands the needs, expectations and attitude of its customers. The University of Nairobi. 1.19%. The examples are: Customers they want the business to produce good quality products at rational prices. Weve recently welcomed the new generation Airbus A320neo to the fleet and will have 100 of these in service by the end of 2022. Download file to see previous pages. Aviation is a strategically important sector making a vital contribution to Europes overall economy and employment. The future of easyJet 16 6. MANAGEMENT BUS 104. Earlier this week, the low-cost carrier made a breakthrough with the sale of six of its Airbus aircraft. Last months quarterly trading update reported an 8% increase in unit revenues for the Oct-Dec quarter and forecast a significant narrowing of first half pre-tax losses from GBP112m to between GBP50m and GBP75m. 1. I have used them in a lot of my personal research work.-Mudassir Khan Accounting and Business, Melbourne Polytechnic. PHPT JLS 401. Mission statement, Aim & Objectives 2 3. Five groups of stakeholders fall into the Primary Stakeholder category: investors and shareholders, employees, customers, suppliers, and. The aim & objectives of Easyjet are similar to its mission statement. The company underpins its long-term prospects matter its business with safety, customer satisfaction, future financial performance, people, and environment. Political The political environment includes tax policy such as Air Passenger Duty and carbon tax. This paper deals with the The Annual General Meeting will be held on Wednesday, 23 December 2020. Therefore, formulating recommendations for Easyjets strategic implementation, we shall first list its strategic priorities and SWOT analysis. 2008 2007 Change. This was much higher than the other airlines based on a permanent discount. 5.1.1 Strengths Ryanairs biggest strength is its ability to maintain profitability and the position of leading low-cost carrier while offering the cheapest flight fares in the whole of industry. Total revenue ( million) 2,362.8 1,797.2 31.5%. What are Porter Five (5) Forces It operates from 29 bases across the UK and Europe. Easy Jet plc is included in list of London stock Exchange and is also an element of FTSE 100 Index It was What Stakeholders Want From Easyjet. 1.1 Introduction. 18th May 2017. A SWOT analysis is a framework that is used to analyze a companys competitive positioning in its business environment. The Company operates low-cost European point-to-point airline. The Company operates a modern fleet of Airbus A320 family aircraft. Analysis of Financial statement is one of the most important techniques that the management uses in order to analyze the performance of the companies. The Marketing Strategy of EasyJet analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). Introduction and History. Porters five forces 4 6. Why you can trust Sky News. Internet search and benefits increased to 85% of the total sales. Porters five forces 4 6. Strong operational efficiency leading to a low-cost model. Still, a few months later Haji-Ioannou was back in headlines protesting over a 2.5 million bonus package easyJet paid to its former chairman in February 2011. In essence, Easyjet follows a cost leadership and broad focus strategy and some of the core competencies include Technology, operation, and inbound and outbound logistics. Thus from the above analysis it can be concluded that Easyjet believes to put the employees before the customer and provides excellent customer care. The integration of the information the core processes create is done when producing the situation analysis report. SWOT Analysis. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. Thirdly, developing new routes which departure from native airports in UK gives local people opportunities to go on holidays to Romania directly. 2External Analysis 4 5. 32 Pages. As the global COVID-19 health emergency continues, the economic fallout is mounting as well. The View EasyJet plc.docx from PHPT JLS 404 at The University of Nairobi. Easyjet Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. Without Boeing and Airbus, Easyjet lose planes so that Easyjet must keep good relationship with them. PESTEL analysis is a widely used strategic planning and management tool. Nevertheless, shareholder value retains a tenacious hold on the minds of investors. At Ethical Systems, we contend that these two approaches should go hand in hand, because good ethics is good for business. In short, stakeholder theory presents an opportunity to infuse business analysis with ethical standards (Freeman, 2015). Profit before tax underlying ( million) 123.1 191.3 (35.7)%. It has reinforced its position in short-haul travel aviation increasing its PESTEL Analysis 2 3. Stelios Haji-Ioannou (Greek) founded the company in 1995. To create a effective Map British Airways stakeholders Introduction . This will help the companies decision makers understand where the organisation is now. Collect and evaluate economic factors which might influence EasyJet general business environment. Over 820 routes spread across 30 countries and even more are operated by it in terms of domestic and international scheduled services. The brand name easyJet is very easy to remember and hence brand recall is higher. EasyJet's strategies & evaluation 12 4.1 EasyJet's Stakeholder Analysis 12 4.2 EasyJet's Stakeholder Mapping 12 4.3 The Generic Strategies Matrix 13 4.4 Evaluation of Strategies 14 4.4.1 Suitability 14 4.4.2 Acceptability 15 4.4.3 Feasibility 15 4.4.4 Sustainable Competitive Advantage 15 5. Chapter Four - Findings and analysis. 5Legal 3 3. Feasibility. PESTEL Analysis is a strategic management tool that EasyJet management can use to make better decisions. 1. INTRODUCTION Easy Jet is British Airline which operates under low-cost carrier model whose base is present at London Luton Airport. Financial Performance overview of EasyJet. On June 26th, easyJet announced that it had entered into a sale-and-leaseback agreement for some of its A320neo fleet. Sustainability. It flies to more than 31 countries and serves over 750 routes. CompetitorsCompetitors BA is the largest UK airline by turnover with 8.99bn(yr ending 31st March 2009), followed by easyJet(2.69bn) and Virgin Atlantic(2.24bn) Although BA is the market leader, the low- cost airlines can affect the decisions the company makes. It is the largest accidental marine oil It is based in London Luton Airport which is one of the busiest airports in the UK. Introduction 2 2. The Stakeholders refers to the organisation, person or a group that has a direct or indirect interest as it can be impacted or impact the actions of the organisations. 4.0. Easyjet Airline Company is a British airline headquartered at London Luton Airport which operating domestic and international scheduled services on 500 routes between 118 European, North African, and West Asian airports. 8. The concept of materiality has been brought into the public spotlight in the sustainability context by the Global Reporting Initiative (GRI) in their G3 Guidelines in 2006 the cornerstone of the GRI Sustainability Reporting Framework.. Undertake stakeholder mapping to analyse the power and influence they have upon the organisational strategy. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. 10006. 5.1.2 Weaknesses Poor reputation when it comes to cancelling flights on short notice and hidden fees. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. The online discount for EasyJet was increased by 2.50 for single trip. 3Social 3 3. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. Mission statement, Aim & Objectives 2 3. Operations of EasyJet. EasyJet expects to fly at just 25% of normal capacity into next year unless travel restrictions are relaxed, the UK airline said Oct. 8 after warning that its first ever annual loss could be as much as 845 million ($1.1 billion). As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. 3.1 Profitability and efficiency. The online discount for EasyJet was increased by 2.50 for single trip. If a passenger is killed or injured, the air carrier must make an advance payment, to cover immediate economic needs, within 15 days from the identification of the person entitled to compensation. It flies to main destinations throughout Europe making it a very attractive choice for flying. 1 Political 2 3. This provides context for how our wider purpose drives our 1. However, its operating profit has decreasing which may influence take more loans from financial institutions. Internet search and benefits increased to 85% of the total sales. Analysis. 5 6. easyJet. Suppliers they want the business to buy their From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjets total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. PESTEL stands for Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the company that it operates in. In the first quarter 2008, GDP grew only 0.1%, Take gate gourmet as an example it is the supplier of British airways, as a stakeholder it plays an important role in the development of the firm whereas it is also crucial to assess the stakeholder for maintaining the long-term relationships. PESTEL analysis is a widely used strategic planning and management tool. 1.1 Introduction. 9. 2. This company bases its competitive strategy in cost leadership approach (supply same service at lower Luton-based carrier easyJet warns it is set to slump to an annual loss of up to 845m. Table of Contents 1. The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. The new EASYJET PLC ORD price pull down could raise concerns from stakeholders as the entity is trading at a share price of 508.40 on very low momentum in volume. The concept of easyJet is based on the belief that demands for short-haul air transport is price elastic. The Internet enabled the market to operate at its own model. 5Legal 3 3. Stakeholder mapping is the visual process of laying out all the stakeholders of a product, project, or idea on one map. The main benefit of a stakeholder map is to get a visual representation of all the people who can influence your project and how they are connected. It becomes the second largest airline industry in Europe in which the tourists travelling are 73 million in numbers. We were proud to be the first among the major airlines in the world to fully offset the carbon emissions from the fuel used for all our flights, and continue to be the only major European airline to do so. The Internet enabled the market to operate at its own model. Stakeholder mapping allows you to identify key players that will influence your project and its success. Ryanair. The EasyJet low cost airline company followed strategic OM decisions throughout their business cycles. LEGISLATIVE/REGULATORY LANDSCAPE The airline industry is heavily regulated and there is a continual need to keep well informed and adapt (as required) to any legislative or regulatory changes across the jurisdictions in which easyJet operates. Potential causes Potential consequences Controls and mitigations EasyJet plc., Investment Proposal 1 EasyJet plc., Investment Proposal Name: Institution: Course Code: Professor: Date: Word CASE 19 ANALYSIS.docx. Stakeholder engagement 12 Market review 16 Chief Executives review and Our Strategy 20 Key Performance Indicators 32 Sustainability 36 Financial review 56 easyJet has an outstanding network of #1 and #2 positions in the primary airports around Europe, which customers favour. Now though were also working on the details of our net zero trajectory. 4Technological 3 3. Below are the Strengths in the SWOT Analysis of EasyJet: 1. The company directors and management were unable to exploit market volatilities in April.However, diversifying your overall positions with EASYJET PLC ORD can protect your principal portfolio during market In the event of death, this advance payment shall not be less than 16 000 SDRs (approximately 13,000). Stakeholder RelationshipsStakeholder Relationships cont.cont. These business strategies, based on EasyJet marketing mix, help the brand succeed. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. EasyJet is a low-cost European point-to-point airline. SWOT Analysis 4 4. EasyJet. Financial Analysis for Ryanair and Easyjet. easyJet has always been hugely focused on fuel efficiency and we have actually decreased fuel intensity by about a third since 2003, and this continues to be a real focus. Stakeholder mapping Ryanair has many different stakeholders that could. In 2007, easyJet plc underwent a significant decline in their capital returned. 90% of the overall sales were online by 2003. Start a PESTEL analysis for the general business environment of EasyJet. 2.21%. the paper will evaluate the budgeting, variance analysis, and activity based information, which is used within the company. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Easyjet Plc. Easyjet has four strategic priorities as listed below: Safety To build Europes number one air transport network Deliver a winning customer proposition To deliver low cost and maximise margins. The Board has set a permitted maximum of non-EU ownership in accordance with its articles of association. Table of Contents 1. And our latest addition is the A321neo aircraft, with 235 seats on board. easyJet is confident that its strategy of building on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - will position it to deliver sustainable and disciplined growth and returns for shareholders. What we do. In addition, the report analysed the entire EasyJet Company based on SWOT analysis framework and also recommended to achieve their competitive advantages through the customer satisfaction with low air fares. 'EasyJet the Web's Favorite Airline' Essay by soniamar , University, Master's , July 2003 download word file , 13 pages download word file , 13 pages 4.1 18 votes The stakeholder can be defined in 3 groups Internal, External and connected stakeholders. Modern aircraft fleet with unparalleled network. Easyjet Analysis. easyJet plc is a United Kingdom-based company, which is engaged in airline business. In the first part, firstly, we are going to give a general overview on easyJet's assets, then mainly concentrate on its critical capability which formed its core competence. The aircraft, which are between six months and two years, will be sold to the Irish leasing company SMBC Aviation Capital. Risk can be measured by the impact on liquidity, sensitivity analysis and stakeholder reactions, to deem how acceptable a strategy is. Stakeholder analysis; By necessity the five stages are described sequentially. Introduction The assignment was based on a strategic marketing analysis of Easy Jet and Easy Group. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it 's a private limited company owned by Easy Group and it 's besides listed on the London Stock Exchange. 3795 Words | 16 Pages. Stakeholders ObjectivesStakeholders Objectives cont.cont. Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. Picture 1. illustration not visible in this excerpt. We are a low-cost European point-to-point airline. These aircraft, equipped with CFM LEAP-1A engines and wingtip Sharklets, are 15% more fuel efficient than current generation aircraft. easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. Assignment # 1 Stakeholder analysis on the British Petroleum oil spill disaster Stakeholder: UK and USA Government The British Petroleum (BP) oil spill in the Gulf of Mexico flowed unabated for three months in 2010. 1 Internal Analysis 4 4. 15 Stakeholder engagement 16 Chief Executives review and Our Strategy 26 Key performance indicators 28 Financial review 35 Viability statement 36 Summary statistics 37 Risk 48 Sustainability easyJets value creation framework is the foundation for who we are and what we do. Introduction 2 2. Since 1995, EasyJet Airline Company Limited is a great and successful example of a European airline. The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. The development of effective marketing mix strategies depends on Easyjet Plcs knowledge of its potential customer base. The Company operate a single type aircraft fleet. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. Union, the liberalization of aviation in the1980s and 1990s, witnessed the low-cost revolution of airlines and it has been estimated that low-fares airlines like Ryanair, EasyJet, Air Berlin, and Flybe accounted for almost 35% of all scheduled intra-European traffic (Coles, Dinan & Fenclova 2010, p. 1). Advance payments. 1. Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Business Strategy for Easyjet. There are several marketing strategies like product innovation, pricing approach, promotion planning etc. Here the research is to-the-point, no beating round the bush. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. The SWOT analysis gives a fact of existence on Easy Jets internal and external problems and executions which are as follows: Strength: Easy jet exceptional network in Europe. which achieves advantage in a changing environment through its configuration of resources with the aim of fulfilling stakeholder expectations (Johnson et al., 2005). SWOT Analysis 4 4. Operations of Ryanair. These business strategies, based on EasyJet marketing mix, help the brand succeed. There are several marketing strategies like product innovation, pricing approach, promotion planning etc. However, as Exhibit 3 demonstrates, the processes are carried out in parallel, dependent mainly on the availability of internal and external resources. Start a SWOT and Porters 5 Forces Analysis for the company. Compendium-of-Investment-and-Business-Opportunities-Vol-I.pdf. Cuts down my effort to surf through heaps of redundant data. 1 Internal Analysis 4 4. Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. 3Social 3 3. for only $16.05 $11/page. companys performance (Kotler Keller,2012). Easyjet Plc is listed at London Stock Exchange (LSE) and have a market cap $ 6333.25 million (USD). The financial crisis of 20072008 has had a deep effect on the Estonian economy, primarily as a result of an investment and consumption slump that followed the burst of the real estate market bubble that had been building up during the preceding years.. After a long period of very high growth of GDP, the GDP of Estonia decreased. Interviews by Ross Falconer. EasyJet Analysis.docx. This report looked at the various strategies used by EasyJet and researched in depth the European budget airline industry. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. British Airways Analysis 2158 Words | 9 Pages. Easyjet Analysis. Our five priorities keep us focused but the key is to make sure we deliver all this from the heart, with passion, ensuring our orange spirit shines through in everything we do. Clients Clients are the stakeholders using the system. a Public group of governments and communities who control infrastructure, markets and who require laws to be followed and taxes to be paid. Fig. The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). That dispute was resolved after Haji-Ioannou renounced any claim to easyJets chairmanship in exchange for 0.25% of easyJets annual revenue for the use of the easy brand. 2Economic 3 3. The word stakeholder was used to stand in contrast to the neoclassical view of the firm as catering to stockholders.